Inbest announces that has successfully delivered the Proof of Concept of a financial planning application for Bankia, the 4th largest bank in Spain by assets. This application aims to support young professionals to start saving and investing to improve their financial resilience and achieve their long-term goals. The application allows young professionals to:
The Proof of Concept was piloted with Bankia employees and customers, and we provided valuable insights on the financial situation and behaviour of the users that used the application.
Javier Echevarria, Digital Innovation Manager at Bankia, said: “One of our three strategic priorities is to personalise the offering of products and services to the needs of our customers. Inbest helped us to understand how young professionals manage their finances and their motivations to save and invest for their future. We were impressed by Inbest project execution and how quickly they were able to design and launch a new PFM application to market.”
Manu Peleteiro, CEO of Inbest, said: “This project has been a huge milestone for Inbest, we got valuable lessons to deliver Inbest platform at large financial institutions. We are looking forward to keeping working with Bankia to offer products and services personalised to the needs of each of their customers.”
Bankia is a leading Spanish bank that operates a universal banking business model, has over €200bn in assets and serves 8 million customers.
Inbest is a banking personalisation platform that helps financial institutions to understand and serve each of their customers. Financial institutions use Inbest to power customer analytics platforms and financial management apps.