Helping People
Maximise Their Income
Improve the financial well-being of UK households by
helping them to get the benefits and discounts they are eligible for.
helping them to get the benefits and discounts they are eligible for.
Partnering with leading organisations to maximise people’s income
Identify
We help over two-thirds of our customers find £4,000 in additional income each year. The most common reason people miss their benefits is that they are unaware of the benefits they are entitled to or assume they are not eligible.
Inbest uses existing customer information to compare the benefits people receive with those they are entitled to. Our partners use this information to identify customers with unclaimed benefits and nudge them to check their entitlement.
Support
Inbest calculates entitlements to benefits, social tariffs, retrofitting grants, and local support schemes. Then, Inbest offers tools and content to help customers apply for benefits and access free, independent money advice.
We offer seamless integration into existing digital journeys, helping customers maximise their income from the financial apps they already use.
Monitor
Inbest continuously monitors customers’ entitlement to benefits and compares it with the benefits they receive. Our partners use this information to send proactive, personalised notifications encouraging customers to take action and claim all their benefits.
The monitoring feature enhances user engagement, with more than half of users returning to the calculator to manage their benefits. It also helps regulated entities deliver positive outcomes for vulnerable customers and meet regulatory requirements.
Partners stories
![](https://inbest.ai/wp-content/uploads/2023/02/MAPS_logo.png"){kind=logo}
“We look forward to working closely with Inbest and hope that making their benefits calculator available through our MoneyHelper website helps millions of households who are currently missing out to maximise their income.”Michael RoyceSenior Policy and Propositions Manager
Read more“Making Inbest’s innovative benefits calculator available to our customers provides a critical avenue of support against the backdrop of increased cost of living pressures. Collaborating with Inbest on this pilot allows us to provide relevant, tailored and personalised insights, so we can provide support where and when our customers need it most.”Kristen BennieDirector of Innovation & Partnerships
Read more
“One of the things I am most proud of about Salad Money is our pioneering use of in-application benefit checking. Last year, we identified over £36 million worth of additional benefits for over 180,000 applicants, which earned recognition and coverage in the FT and the BBC and contributed to our Fintech for Good award.”Tim RooneyCEO
Read more
“We ran a ‘Get Winter Ready’ campaign, highlighting how Wagestream can help our members prepare for the winter months and the extra expenses that often come with them. In this campaign, we saw a sevenfold increase in members checking their benefits entitlement, one of our most loved features on the Wagestream app.”Holly ReillyHead of Client Success
Read more
“Benefit applications are overly complex and require customers to search for financial information in their bank statements. Through our new partnership with Inbest, we’ll take the pain away from this process, ensuring the most up-to-date information is being provided to our clients and their customers to create the best possible financial outcomes.”Susan RannCEO
Read more
“Our Income maximisation tool is proving to be so powerful for the consumer in such difficult times. I was so surprised at the high percentage of consumers that had no idea they could qualify for vital extra income.”Dylan JonesCEO
Read more
"By leveraging this tool, we can provide our users with a comprehensive overview of their entitlements based on their circumstances. This empowers users to embark on a journey where they can provide a complete picture of their current situation, enabling them to access the full range of benefits available to them. Importantly, this process not only identifies benefit entitlements but also sheds light on other social tariffs and discretionary grants that individuals may qualify for."
Read more
"CU Apps has integrated our benefits calculator into its mobile banking apps and chatbots, enabling Credit Unions to identify members who may be eligible for additional benefits and encourage them to explore the support available to them. Members can then apply for and manage their benefits directly through Credit Unions’ bespoke mobile app."
Read more
“Inbest provides a fantastic opportunity for our clients to offer additional support to those not making the most of their benefits entitlements. We are helping credit unions to provide additional ways to improve their customers' financial well-being, and there's no doubt that this is one of them.”Andrew DuncanCEO
Read more
“The cost-of-living crisis is affecting us all, and we want to ensure Barnet residents know what financial support is available to them and how they can access these services. It is very positive to see Barnet is the first local authority to launch this free tool, and we hope to see many other local councils doing the same to help their residents.”Cllr Barry RawlingsBarnet Council Leader
Read more
“We are proud to partner with Inbest in the development and use of their innovative benefits calculator. As the only tool which calculates devolved benefits, it is a vital resource to improve the financial wellbeing of people in Scotland.”Pamela StewartDeputy CEO
Read more
“With over 8 million people estimated to be missing out on benefits, we are keen to help people seeking support through our portal access all the benefits they are entitled to. We’re also delighted to work with Inbest to enable multiple customer journey options for an embedded and seamless experience.”Ren HooiCEO
Read more
Previous slide
Next slide