ANNOUNCEMENT: Lloyds Banking Group integrates our Benefits Calculator. Learn more.

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Our Solution for
Income Maximisation

Financial Services, Central and Local Government, and Software companies use our Benefits Calculator to enhance customers’ financial resilience, boost engagement, and ensure regulatory compliance.

Integrating a Benefits Calculator in your customer journeys

In the UK, 20.3 million people are financially vulnerable, with over 7 million families struggling to afford essentials like food and heating. Despite the life-changing impact that government benefits can provide, billions of pounds go unclaimed each year.

Our data shows that two-thirds of our users miss out on an average of over £4,000 in annual benefits and discounts —an amount that could significantly improve their financial resilience and well-being.

The main reasons for unclaimed benefits are:

  • Lack of awareness about available welfare benefits or the assumption of not being eligible.
  • The complexity and fragmentation of the welfare system.
  • Social stigma and general apathy towards money management activities.

Over 23 million people in the UK receive welfare benefits from the Department for Work and Pensions (DWP). These benefits are vital in helping individuals increase and protect their income, reduce their essential costs, and build their financial resilience.

By adding a benefits calculator to their mobile apps, financial services institutions can help millions of customers maximise their income and build financial resilience—all within the financial app they already use.

Improve Financial Resilience

Helping people access their benefits is one of the most cost-effective measures organisations can take to improve their customers’ financial resilience, manage unexpected financial shocks, and secure a more stable future.

Organisations integrate our Benefits Calculator to identify customers with unclaimed benefits, inform them about potential extra income, and counteract the stigma and apathy towards the welfare system.

"One of the things I am most proud of about Salad Money is our pioneering use of in-application benefit checking. Last year, we identified over 36 million (pounds) worth of additional benefits for over 180,000 applicants, which earned recognition and coverage in the FT and the BBC and contributed to our Fintech for Good award."

Tim Rooney, CEO of Salad Money

Drive Customer Engagement

Welfare benefits are crucial to many customers’ financial lives. Offering a benefits calculator directly in mobile apps can increase app usage and provide banks with richer customer data.

Our Benefits Calculator provides valuable touchpoints, allowing our partners to send personalised and timely nudges that enhance customer acquisition and drive continuous engagement.

“We ran a ‘Get Winter Ready’ campaign, highlighting how Wagestream can help our members prepare for the winter months and the extra expenses that often come with them. In this campaign, we saw a sevenfold increase in members checking their benefits entitlement, one of our most loved features on the Wagestream app.”

Holly Reilly, Head of Client Success at Wagestream

Regulatory Compliance

Regulatory bodies in the UK—including the FCA, Ofwat, Ofgem, and Ofcom—require organisations to support consumers in financial difficulty.

Our Benefits Calculator offers personalised support to help vulnerable customers access emergency grants and maximise their income.

“We have seen instances of good practice already, for example credit union firms who have integrated a 'benefits calculator' link on their websites, aiming to assist consumers in securing the financial support to which they are entitled.”

The Financial Conduct Authority (FCA), Dear CEO letter March 2024

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