But why stop here? Water companies can take one step further and make sure that their vulnerable customers also get all the benefits they are entitled to, which can help them to increase their income (e.g. Universal Credits) and reduce their bills (e.g. free school meals, warm home discount or telecom social tariffs).
This proactive approach is especially important given the latest finding from the FCA. In a recent study, the FCA said that 42 per cent of struggling households, who ignored their creditors’ attempt to contact them, had done so because they felt ashamed. Water companies can overcome this cognitive barrier by contacting vulnerable customers with a solution rather than a problem, it is always easier to get people’s attention when you bring good news, right?
We have used our benefits engine, analytics platform and our users’ data to understand the impact that these extra benefits can have on water companies’ customers. Overall, water companies could help 77% of our users find additional benefits of £5,300. You can view the breakdown by water companies on the charts below.