Helping People
Maximise Their Income

Financial Services, Fintech, and Software companies use our benefits calculator to improve
customers’ financial wellbeing, increase engagement, and ensure compliance with FCA regulations.

Partnering with leading organisations to maximise people’s income


In the UK there are over 8mn households missing £19bn in benefits. The most common reason why people miss their benefits is that they are unaware of the benefits they are entitled to or assume that they are not eligible.

Inbest uses existing customers’ information to compare the benefits that people receive with the benefits they are entitled to. Our partners use this information to identify customers with unclaimed benefits and nudge them to check their benefits entitlement.

We offer seamless integration into existing digital journeys, enabling us to identify an average of £5,000 per year in additional income and savings for customers.


Inbest calculates entitlements to benefits, social tariffs, retrofitting grants, and local support schemes. Then, Inbest offers tools and content to help customers apply for their benefits and access free and independent money advice.

We offer the most comprehensive benefits coverage available in the market, helping people find an average of £8,000 per year in benefits and discounts.


Inbest monitors customers’ benefits entitlement and compares it with the benefits they are receiving. Our partners use this information to send proactive and personalised notifications to incentivise customers to take action and get all the benefits they are eligible for.

We offer a comprehensive set of personalised and proactive nudges, encouraging customers to take the right actions. This feature optimises user engagement, with more than half returning to the calculator to manage their benefits.

Partners stories

“We look forward to working closely with Inbest and hope that making their benefits calculator available through our MoneyHelper website helps millions of households who are currently missing out to maximise their income.”

Michael Royce
Senior Policy and Propositions Manager
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“Making Inbest’s innovative benefits calculator available to our customers provides a critical avenue of support against the backdrop of increased cost of living pressures. Collaborating with Inbest on this pilot allows us to provide relevant, tailored and personalised insights, so we can provide support where and when our customers need it most.”

Kristen Bennie
Director of Innovation & Partnerships
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“The cost-of-living crisis is affecting us all, and we want to ensure Barnet residents know what financial support is available to them and how they can access these services. It is very positive to see Barnet is the first local authority to launch this free tool, and we hope to see many other local councils doing the same to help their residents.”

Cllr Barry Rawlings
Barnet Council Leader
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“Benefit applications are overly complex and require customers to search for financial information in their bank statements. Through our new partnership with Inbest, we’ll take the pain away from this process, ensuring the most up-to-date information is being provided to our clients and their customers to create the best possible financial outcomes.”

Susan Rann
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“Our Income maximisation tool is proving to be so powerful for the consumer in such difficult times. I was so surprised at the high percentage of consumers that had no idea they could qualify for vital extra income.”

Dylan Jones
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“Salad Money uses Open Banking to check whether loan applicants are eligible for benefits they were not claiming. Astonishingly, seven out of ten applicants don’t claim all the benefits they could and on average they find more than £5,000 per year."
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“Scotcash is determined to help customers build their financial well-being. If they don’t access the benefits they are due, people can end up in worse financial situations. We’re thrilled to see the immediate impact that Inbest benefits calculator is having on our customers’ lives.”

Sharon MacPherson
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"By leveraging this tool, we can provide our users with a comprehensive overview of their entitlements based on their circumstances. This empowers users to embark on a journey where they can provide a complete picture of their current situation, enabling them to access the full range of benefits available to them. Importantly, this process not only identifies benefit entitlements but also sheds light on other social tariffs and discretionary grants that individuals may qualify for."
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"CU Apps has integrated our benefits calculator into its mobile banking apps and chatbots, enabling Credit Unions to identify members who may be eligible for additional benefits and encourage them to explore the support available to them. Members can then apply for and manage their benefits directly through Credit Unions’ bespoke mobile app."
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“Inbest provides a fantastic opportunity for our clients to offer additional support to those not making the most of their benefits entitlements. We are helping credit unions to provide additional ways to improve their customers' financial well-being, and there's no doubt that this is one of them.”

Andrew Duncan
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“We are proud to partner with Inbest in the development and use of their innovative benefits calculator. As the only tool which calculates devolved benefits, it is a vital resource to improve the financial wellbeing of people in Scotland.”

Pamela​ Stewart
Deputy CEO
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“With over 8 million people estimated to be missing out on benefits, we are keen to help people seeking support through our portal access all the benefits they are entitled to. We’re also delighted to work with Inbest to enable multiple customer journey options for an embedded and seamless experience.”

Ren Hooi
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If you want to find out how we can help you to deliver your financial inclusion strategy.